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BCOE-141: Principles of Marketing By Dr. Anupriya Pandey

This course enables learners to understand the fundamentals of marketing concept, Its role in any business organisation. It also enables  learners to get acquainted with  ‘Marketing mix’ elements and the strategies and principles underlying the modern marketing practices. After doing this course learners would be able to demonstrate their comprehension of marketing concepts and knowledge by applying those in their exams, case studies discussions, presentations assignments/Project.

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