Arun Malhotra is an auto industry expert and corporate expert. He is deeply involved in areas of brand building, strategic marketing, rural marketing, and customer-centric initiatives.

MODULE 1: Dealer’s Selection & Communication in Rural Market: We’ll learn how to select man-farm for the coverage of the rural market and strategies to communicate in the market.

MODULE 2: Defining and Understanding Socio-economic Dynamics of Rural India: We’ll understand the various socio-economic dynamics or changes that have taken place in Rural India.