This course will give you an overview of blogging – why you should blog, how to choose the right blogging platform for you, how to write high-quality content, and how to use a blog to further your personal and professional goals.
You will learn the following:

Your brand is the vehicle that propels your product or service into your customers’ lives and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer.

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, reliable, consistent and responsive presence. Building a brand on social media has become a priority, for big as well as small businesses. Social media is where you find your audience, communicate with them and receive their feedback and suggestions. Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media.

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more.

A contact center can provide customer support, information technology support, and much more, it does not only relate to sales calls and telemarketing as many people might think. Good customer service can really make the difference between an organization and the key to having a great customer experience using a contact center is in the training. Providing outstanding customer service, increasing employee engagement, optimizing operations are core elements of a good contact center training.

With so much content published on the internet, it can be hard to stand out from the competition. To capture the interest of your target audience, you need to create compelling text, images, and videos.

Our content creation online course will teach you how to compile content that communicates your values, inspires people to take action and builds your brand image.
You Will Learn

The Copywriting Masterclass is absolutely essential to anyone looking to improve the way in which they communicate through words. Whether you’re looking to market your own brand more effectively, improve your skills in your job or become a copywriter, this course covers everything that you need.

This course provides a comprehensive guide to copywriting, including copy editing, SEO (search engine optimisation) copywriting, including keywords and meta data, as well as the different types of copywriting styles and jobs.

A good marketing plan is essential for keeping a business on track. If you do not know how you will be promoting a product or service, you will not maximise your profits or build a loyal following. You may end up targeting the wrong audience, wasting time and money as a result.

This course will take you through the process of drawing up a marketing plan. You will learn how to conduct background research, structure the plan and put it into action.
You Will Learn:

While many companies promise to deliver an incredible customer experience, some are better at delivering than others. This course is designed around six critical elements of customer service that, when the company lives them, bring customers back to experience service that outdoes the competition. Specific learning objectives include:

While many companies promise to deliver an incredible customer experience, some are better at delivering than others. This course is designed around six critical elements of customer service that, when the company lives them, bring customers back to experience service that outdoes the competition. Specific learning objectives include:

The need to lead, model, and promote the organizational values within a customer service environment is essential for business success. This course will provide you with opportunities to explore your responsibilities within your role as a leader (supervisor or manager) in a customer service environment.

This will help you know how to:

Also known as Internet Marketing, Web Marketing, Online Marketing, and eMarketing. Every business needs to have a digital strategy, but first, you need to be ready to establish or expand your digital presence and reach. It is important to understand how to market online, how to determine what results you are getting as well as know the best practices of social media, online ads, SEO, etc.

Target Audience
This course is designed for:

    Anyone who wishes to set up their own business
    Anyone who is new to online marketing