Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, reliable, consistent and responsive presence. Building a brand on social media has become a priority, for big as well as small businesses. Social media is where you find your audience, communicate with them and receive their feedback and suggestions. Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media.

This course touches on how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

OBJECTIVES

At the end of this course you will be able to:

    Understand terms related to social media branding
    Create a strategy for your social media brand
    Become familiar with various social media platforms
    Identify what platforms fit your brand
    Communicate effectively over social media
    Deal with negative feedback and criticism
    Create a social media playbook to guide brand ambassadors
    Evaluate your brand strength and revise your strategy

TARGET AUDIENCE

This course is designed for:

    Business owners
    Mangers and supervisors

REQUIREMENTS

None/No previous knowledge required.

ESTIMATED COURSE DURATION

4 hours

COURSE SPECIFICATIONS

This course comes with 8 lessons consisting of text, interactive cards and quizzes.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.

CERTIFICATE

A participation certificate will be issued on completion of the course.

 
Course Content
Lessons
Session One: Course Overview
Session Two: Defining the Terms
Session Three: Building Your Social Media Branding Strategy
Session Four: Identifying Your Social Media Audience
Session Five: The Key Social Media Platforms
Session Six: Creating Brand-Focused Messages
Session Seven: Building Customer Trust
Session Eight: Developing a Communication Strategy
Session Nine: Reviewing and Revising