Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

This will help you know how to:

Even if a customer loves your products or services, they will hesitate to come back if they receive poor customer service. Demonstrating respect and care is essential for building relationships and creating a base of loyal clients.

This course will teach you the basic principles of customer service and how to put them into effect in everyday business settings. You will learn how to communicate with customers, solve their problems and persuade them to buy your products and services while remaining transparent and acting in their best interests.

Kickstarting Your Business with Crowdsourcing Today’s fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive. This course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding) to kickstart your business’ growth.

This will teach you how to:

There is a big difference between a manager and an inspirational leader. A manager is there to supervise and oversee a team, whereas a leader spends their time trying to inspire the team to be more productive and accomplish more of their goals.

Inspirational leadership is a key skill to learn in today’s modern corporate culture. It is no longer good enough to simply show up, put in your time, and go home. Nowadays, you need to constantly learn, evolve and strive to be better – both as a leader and as someone who must motivate others to do the same.

This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan. This will help you know how to: