This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan. This will help you know how to:

• Research and analyze the individual components needed for a business plan
• Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
• Explain the purpose and future of their business in easy to understand terms
• Use accounting terms to describe the future for their business
• Describe their marketing, sales, and planning strategies

Course Content

Lessons

Session One: Course Overview

Session Two: What is a Business Plan For?

Session Three: A General Business Plan Framework

Session Four: Identifying Your Audience

Session Five: Gathering and Analyzing Information

Session Six: Defining Your Company

Session Seven: Getting to Work

Session Eight: Creating a Marketing Strategy

Session Nine: Creating the Sales Plan

Session Ten: Developing Financial Projections

Session Eleven: Putting It All Together