Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again. Learning objectives for this course include:

• Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
• Keep your event on budget
• Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
• Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
• Create an atmosphere of service that delegates will remember
• Select speakers and a master of ceremonies to add impact to your event
• Create a diversity plan
• Evaluate the process once it’s all wrapped up

Course Content

Lessons

Session One: Course Overview

Session Two: Event Planning Essentials

Session Three: Budgeting Basics

Session Four: Using the Committee Approach

Session Five: Connecting with Partners and Sponsors

Session Six: Advertising and Marketing

Session Seven: Selecting the Venue

Session Eight: Feeding the Masses

Session Nine: Business Etiquette Basics

Session Ten: Celebrating Diversity

Session Eleven: Creating an Atmosphere of Service

Session Twelve: Selecting Speakers and a Master of Ceremonies

Session Thirteen: Managing Contracts

Session Fourteen: Gathering Feedback

Session Fifteen: Adding the Finishing Touches

Session Sixteen: Event Day Roles

Session Seventeen: Closing the Event

Session Eighteen: Practicing Planning