A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

This will help you know how to:

• What we mean by the term “marketing.”
• How to use low-cost publicity to get your name known.
• How to develop a marketing plan and a marketing campaign.
• How to use time rather than money to market their company effectively.
• How to perform a SWOT analysis.

Course Content

Lessons

Module One:Getting Started

Module Two: What is Marketing?

Module Three: Common Marketing Types (I)

Module Four: Common Marketing Types (II)

Module Five: The Marketing Mix

Module Six: Communicating the Right Way

Module Seven: Customer Communications

Module Eight: Marketing Goals

Module Nine: The Marketing Funnel

Module Ten: Marketing Mistakes (I)

Module Eleven: Marketing Mistakes (II)

Module Twelve: Wrapping Up