Business is all about creating a product and delivering it to the consumer at a price that is acceptable to them. This course will help you take a methodical approach to the management of product development to satisfy customer needs.

The learners of this course will get familiar with the product, pricing concepts and with the strategies, methods and tools used in developing and marketing products. They will understand the process of product development and pricing which is the basic first step of the core process of any business. This course will help the learners undertake a methodical approach to the management of product development to satisfy customer needs and develop all the judgment parameters required in product and pricing management. They will be able to analyse, evaluate and apply the methodologies for product design, development and management in this course.