Any product is a successful product only if it sells. History has many examples of very good quality products failing in the market due to poor merchandising management. Learn how to successfully merchandise a product based on consumer psychology in this course

Merchandising Management Course will help the learners to understand and evaluate the consumers buying habits to effectively source, plan, display, and stock merchandise for better visibility and sales. 
The course contents highlight and explain the various design and display elements that impact space management and merchandise display in retail outlets. It also focuses on the specific impact of each element on store profitability and efficiency. The aim is to prepare learners to take up jobs as creative visual merchandisers. The 'Merchandising Management' course will cover the following aspects of merchandising.

• Retail sales.
• Market analysis.
• Retail event planning.
• Product development and presentation.
• Business fundamentals.