No business is ever successful without understanding your customer and establishing a sound relationship with them. Understand the concept of customer relationship management in this course

The learners of this course will gain an understanding of the concept of customer relationship management. They will learn to examine key strategic processes involved in CRM with regards to the growth and retention of desired customers to help them maximize the profitability of their organization.
The learners will understand the benefits delivered by CRM, the contexts in which it is used, the technologies that are deployed and how it can be implemented. They will gain insight into the contemporary issues in customer relationship management and will learn to address both organizational customers (B2B) and consumers/households (B2C) using CRM discussions & project.