The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations. This will help you know how to:

• Apply the different purposes to strategic vs. tactical PR
• Design a PR strategy
• Develop strong relationships with reporters and journalists
• Take their communication skills to a higher level

Course Content

Lessons

Session One: Course Overview

Session Two: Public Relations

Session Three: Building Your PR Plan

Session Four: Structuring Messages

Session Five: Establishing Media Guidelines

Session Six: Managing the Media

Session Seven: The Press Release

Session Eight: PR and the Crisis

Session Nine: Social Media and Public Relations