Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors. This course to introduce and reinforce the essential components of written communication that will connect you with existing and potential customers. If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components. This will help you know how to:

• Define the essential pieces of communication
• Customize these essential pieces for their company
• Identify the processes and plans needed for clear communications
• Develop, maintain, and evolve effective content for their communications

Course Content

Lessons

Session One: Course Overview

Session Two: Key Communication Components

Session Three: The Building Blocks

Session Four: Your Communications Plan

Session Five: The Five C’s of a Successful Message

Session Six: Communication Strategies

Session Seven: Sharing Information Through Media Releases

Session Eight: Communicating Online

Session Nine: Using Stories to Communicate

Session Ten: Polishers and Time Savers

Session Eleven: Enhancing Your Results

Session Twelve: Maintaining Your Message in Crisis