Current Trends in Digital Marketing
Digitalisation is the new in. All markets are going online. Even the customers are more aware of all the digital options. Keep yourself up to date with the latest trends in digital marketing which will make your company stand out in this cut throat race.
| MODULE 1 (Content Marketing) | MODULE 2 (How to Execute a Marketing Plan) | MODULE 3 (The Art and Science of Content Creation) | MODULE 4 (Mobile Marketing) | |
| KEY TAKEAWAYS | 1. We learnt that content marketing is the online marketing of a product or serviuce using content. 2. We learnt various channels of content marketing that are websites, social media networks, blogs, youtube, vimeo, dailymotion, e-mail, webinars, etc. 3. Role of Content marketing activities is to generate leads and core of content marketing is authencity. | 1. We learnt about conducting in-depth research and successful Call-to-Action (CTA). 2. We learnt outlining the objectives of the content. 3. We learnt the importance of using appropriate keywords, SEO and promotion of the content. | 1. We learnt about the Canva tool for making content. 2. We learnt about the Crello tool for making content. 3. We learnt about the Picmonkey & Remove.bg tool for making content. | 1. We learnt that our website must be mobile freindly. 2. We learnt about the evolution of advertisements starting from sign and leaflet to websites and mobile applications. 3. We got to know about various mobile modes i.e. audio, SMS, Mobile downloads, QR codes, Mobile search, Ad units, etc |
| Name | Current Trends in Digital Marketing |
| Language | English |
| Duration | 0:57 hours |
| Sector | Management |
| Price (INR) | ₹299 |
| Availablity | Available full time |
| Certification Availability from Knowledge Partner | Available |
| Certification Availability from eSkillIndia | Not Available |
| Assessment Availability from Knowledge Partner | Available |
| Pre-Qualification | Any |
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