Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again. Learning objectives for this course include:

    Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
    Keep your event on budget
    Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
    Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
    Create an atmosphere of service that delegates will remember
    Select speakers and a master of ceremonies to add impact to your event
    Create a diversity plan
    Evaluate the process once it’s all wrapped up

Course Content
Lessons
Session One: Course Overview
Session Two: Event Planning Essentials
Session Three: Budgeting Basics
Session Four: Using the Committee Approach
Session Five: Connecting with Partners and Sponsors
Session Six: Advertising and Marketing
Session Seven: Selecting the Venue
Session Eight: Feeding the Masses
Session Nine: Business Etiquette Basics
Session Ten: Celebrating Diversity
Session Eleven: Creating an Atmosphere of Service
Session Twelve: Selecting Speakers and a Master of Ceremonies
Session Thirteen: Managing Contracts
Session Fourteen: Gathering Feedback
Session Fifteen: Adding the Finishing Touches
Session Sixteen: Event Day Roles
Session Seventeen: Closing the Event
Session Eighteen: Practicing Planning