A course by Kumail Kirmani, Chief MARCOM at WiseOwl MarketriX; Professor - Global Marketing at St. Josephs. Businesses across genres, b2b, b2c, will get a clear-cut direction to steer their weak factors into opportunities. Thus, adapting to the Digital Transformation which is the need of the hour.

From getting hooked to social media to social distancing, businesses are now social selling. Transactional businesses are dead. The year 2021 is not going to be just about big brands and great products, it is all about being Local, Vocal and Social.

1. Re-write the M.V.G.O of your business.

The most critical decision lies with the top management on not just about focusing on sales, but to sustain the pandemic aftermath, both, within and outside the organization.

2. The 3C Focus- Customer- Competition- Country.

It is now about the country first. It is about vocal for local. How can a business compliment the need to go local and still maintain the international standards of expectations?

3. Local, Vocal, Digital – The New Marketing MIX 

With Prime Minister, Mr. Modi vouching to support local businesses, companies have a task to get the digital footprints visible with a blend to support local voices. A challenging combo indeed.

4. Digital Evolution – Beyond likes and followers

Likes and followers don’t necessarily get you sales, but businesses must evolve and adapt to ‘Social Selling’. How can you capitalize the hidden Social Media Influencers within the organization?

5. ABCD - Any Body Can Digital

Technology has made every human creative and social – the 2 core skills of a marketer. Capitalize every stakeholder’s digital presence and create a win-win-win strategy at the least possible cost. COMPANY- EMPLOYEE- CUSTOMER