Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Gain an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to get started, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist you in your marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

• Define your market.
• Know the different types of marketing and ways to use them.
• Learn effective ways of communicating with the customer.
• Know how to set marketing goals and strategies.
• Recognize common marketing mistakes and know how to avoid them.

Course Content

Lessons

Module One: Getting Started

Module Two: What is Marketing?

Module Three: Common Marketing Types (I)

Module Four: Common Marketing Types (II)

Module Five: The Marketing Mix

Module Six: Communicating the Right Way

Module Seven: Customer Communications

Module Eight: Marketing Goals

Module Nine: The Marketing Funnel

Module Ten: Marketing Mistakes (I)

Module Eleven: Marketing Mistakes (II)

Module Twelve: Wrapping Up