Arun Malhotra is an auto industry expert and corporate expert. He is deeply involved in areas of brand building, strategic marketing, rural marketing, and customer-centric initiatives.

MODULE 1: Dealer’s Selection & Communication in Rural Market: We’ll learn how to select man-farm for the coverage of the rural market and strategies to communicate in the market.

MODULE 2: Defining and Understanding Socio-economic Dynamics of Rural India: We’ll understand the various socio-economic dynamics or changes that have taken place in Rural India.

MODULE 3: The Constant and Changing Face of Rural Customers (Opportunities/Challenges): We’ll learn the importance and combination of Affordability, Aspirations, Availability, and Affordability and understand a Mantra to Capture Rural India, i.e., LACE                          
L = Long-term relationship & lifetime value   A = Aspiration & affordability   C = Commitment & comfort/conveniences   E = Emotional connect & empathy.

MODULE 4
1: How to effectively get your message spread across the Rural Customer? (Building Alliances/Partnerships): We’ll understand that why building alliances or partnerships in the market is important. We’ll learn how to utilize the entrepreneurship skills of the people of rural areas who are not part of sales, organizations and us and our dealers.
2: How to make your E-commerce Strategy work in Rural Markets: We’ll talk about the advantages of using an E-commerce strategy and also learn that there should be a balance between e-commerce and the physical distribution of work. E-commerce is the way to move ahead but how you manage it along with the offline business, that all matters in the end.