The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities

The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.

Prerequisites

Learn how to properly manage and maintain the common data model to fully support SAS Marketing Automation and SAS Real-Time Decision Manager campaign activities. Specifically, you learn how to

• describe the structure and use of common data model tables for SAS Marketing Automation and SAS Real-Time Decision Manager
• set up, configure, and add extension table columns
• explain how surrogate keys are created and populated and address key constraint violations
• describe the setup, configuration, and customization of contact and response history tables.

Who should attend

SAS Marketing Automation administrators, SAS Real-Time Decision Manager administrators, and SAS Customer Intelligence advanced users who are involved in the initial configuration and on-going management of the common data model.