When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. Learn how to influence and persuade in a variety of areas.

This will help you know how to:

• Make decisions about using persuasion versus manipulation
• Apply the concepts of pushing and pulling when influencing others
• Use different techniques for getting persuasive conversations and presentations underway
• Make a persuasive presentation by using the 5 S’s
• Apply storytelling techniques to extend influence
• Leverage concepts of neuro linguistic programming in everyday influence and persuasion

Course Content

Lessons

Session One: Course Overview

Session Two: Understanding Persuasion

Session Three: Preparing to Persuade

Session Four: Getting Off on the Right Foot

Session Five: Presentation Strategies

Session Six: Using Stories to Persuade

Session Seven: Using Neuro Linguistic Programming