Internet marketing is just what it sounds like: using the Internet to leverage your marketing strategy so that your company flourishes. If you are going to have an Internet marketing strategy, you need to be ready to establish or expand your digital presence and reach. First of all, it is important to understand how to market online and how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts.

This course touches on the definition of Internet marketing, how to create a marketing plan and extend influence, e-mail marketing, search engine optimization and online advertising,

OBJECTIVES

At the end of this course you will be able to:

    Determine how your Internet marketing strategy fits with your overall marketing plan
    Apply techniques to influence and engage your target market
    Weigh the value of using a distribution service for e-mail marketing campaigns
    Get started with search engine optimization
    Use online advertising to boost your marketing results
    Adjust your Internet marketing plan based on metrics and reporting

TARGET AUDIENCE

This course is designed for:

    Anyone who wishes to set up their own business
    Anyone who is new to marketing and wants to understand the basics

REQUIREMENTS

None/No previous knowledge required.

ESTIMATED COURSE DURATION

3 hours

COURSE SPECIFICATIONS

This course comes with 8 lessons consisting of text, interactive cards and quizzes.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.

CERTIFICATE

A participation certificate will be issued on completion of the course.

 
Course Content
Lessons
Module One: Pre-Assignment.
Module Two: What is Internet Marketing?
Module Three: Creating an Internet Marketing Plan
Module Four: Extending Your Influence
Module Five: E-mail Marketing
Module Six: Search Engine Optimization (SEO)
Module Seven: Advertising Online