Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work. Learn to consider and define the influence that you can have on their life and work. You will also learn skills for success and how to create those circumstances.

Specific learning objectives  include:

• Speak in terms of the impact and influence that you want to have in life and work
• Understand your personal style in terms of their personal brand
• Develop skill in areas like focus, concentration, and communication to support your brand
• Build credibility and trust by living your brand
• Take ownership of your image, both online and in person

Course Content

Lessons

Session One: Course Overview

Session Two: Importance of a Personal Brand

Session Three: Your Brand Approach to Others

Session Four: Looking at the Outside

Session Five: Looking at the Inside

Session Six: Setting Goals

Session Seven: Networking for Success

Session Eight: Communication Strategies

Session Nine: Building Your Credibility

Session Ten: Brand You

Session Eleven: Living Your Brand

Session Twelve: Managing Your Social Media Presence

Session Thirteen: Having Influence

Session Fourteen: Dealing with Challenging People

Session Fifteen: Presentations and Meetings